Dispatches from the editorial jungle, while my esteemed colleagues are off in San Diego.
These great posters have been around New York for quite a while. They’re advertisements for the upcoming HBO series True Blood, based on Charlaine Harris’ wonderful Sookie Stackhouse series. But as of May 21st, the folks at HBO/Campfire were waging a fiendishly clever directed campaign:
On May 21, HBO, the Los Angeles agency …And Company, and Campfire, a small independent agency founded by two of the creators of the 1999 film “The Blair Witch Project,” began sending cryptic letters in black envelopes sealed with red wax to people who might generously be described as pillars of the goth community: horror film bloggers, subscribers to the horror movie magazine Fangoria and the like.
The letters were written in dead languages like Babylonian and Ugaritic, but — to no one’s surprise — the recipients duly pitched in to translate them. The group effort, carried out on blogs and message boards, led to a macabre Web site guarded by a beautiful vampire, where visitors could view short prequel episodes to HBO’s new series and learn about a product called Tru Blood that obviates the need for vampires to feast on humans.
How fantastic is that? You know you’ve arrived as a realio-trulio “pillar of the goth community” when HBO is sending you viral marketing in ancient Babylonian.
Pictures available on Screen Rant.