Liquidity in Uncertain Markets – 2026 Outlook
As of mid-January 2026, uncertainty is the defining feature of global markets. Geopolitical tensions (ongoing Ukraine...
Insights
Trends 2026“gaming as the backbone of cross‑media IP”
Another important 2026 trend is “gaming as the backbone of cross‑media IP”: games are no longer...
Safety and trust as hard requirements, not PR
Another major 2026 trend is “safety and trust as hard requirements, not PR”: platforms, media companies,...
“green media as a competitive metric” (trends 2026
Another major 2026 trend is “green media as a competitive metric”: sustainability is shifting from CSR...
the rise of bundled, hyper‑personalized “super‑aggregators”
A key additional trend for 2026 is the rise of bundled, hyper‑personalized “super‑aggregators”: instead of juggling...
Immersive, hybrid, and personalized experiences (Trends 2026)
A major additional 2026 trend is “experience over platform”: audiences are valuing how something feels and...
“Fandom as co‑producer” (2026 trends)
A powerful 2026 trend is “Fandom as co‑producer”: fan communities are shifting from passive audiences to...
“AI everywhere, invisible in everything”
One of the most important 2026 trends is “AI everywhere, invisible in everything” – the shift...
Direct‑to‑fan monetization (trends 2026)
Direct‑to‑fan monetization is becoming a primary income engine for creators, with subscriptions, tipping, live shopping, gated...
Brands behaving like creators: Traditional media and consumer brands 2022 trends
Brands are rapidly adopting creator‑style, always‑on, video‑first, personality‑led strategies, and are actively competing with influencers and...
Predictions for 2026 on Private vs Public Market Divergence
By 2032, research suggests up to 1.1 billion people will participate in the creator economy, and...
Skills Bifurcation in Creative Industries: The Hollowing of the Middle-Class Creative Workforce (2024-2028)
Executive Summary The creative industries are experiencing a bifurcation of unprecedented scale: artificial intelligence is simultaneously...
